From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies

Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for understanding the fast evolving and growing potentials of subversive, risky, and hidden practices on social media. T...

Full description

Bibliographic Details
Main Author: Abidin, Crystal
Format: Journal Article
Language:English
Published: SAGE PUBLICATIONS LTD 2021
Subjects:
Online Access:http://purl.org/au-research/grants/arc/DE190100789
http://hdl.handle.net/20.500.11937/90483
_version_ 1848765386514759680
author Abidin, Crystal
author_facet Abidin, Crystal
author_sort Abidin, Crystal
building Curtin Institutional Repository
collection Online Access
description Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for understanding the fast evolving and growing potentials of subversive, risky, and hidden practices on social media. The article updates technology and social media scholar danah boyd’s foundational work on “networked publics” to offer the framework of “refracted publics.” While “networked publics” arose from media and communication studies of social network sites during the decade of the 2000s, focused on platforms, infrastructure, and affordances, “refracted publics” is birthed from anthropological and sociological studies of internet user cultures during the decade of the 2010s, focused on agentic and circumventive adaptations of what platforms offer them. “Refracted publics” are a product of the landscape of platform data leaks, political protests, fake news, and (most recently) COVID-19, and are creative vernacular strategies to accommodate for perpetual content saturation, hyper-competitive attention economies, gamified and datafied metric cultures, and information distrust. The key conditions (transience, discoverability, decodability, and silosociality) and dynamics (impactful audiences, weaponized contexts, and alternating publics and privates) of “refracted publics” allow cultures, communities, and contents to avoid being registered on a radar, register in misplaced pockets while appearing on the radar, or register on the radar but parsed as something else altogether. They are the strategies of private groups, locked platforms, or ephemeral contents that will continue to thrive alongside the internet for decades to come.
first_indexed 2025-11-14T11:34:26Z
format Journal Article
id curtin-20.500.11937-90483
institution Curtin University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T11:34:26Z
publishDate 2021
publisher SAGE PUBLICATIONS LTD
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-904832023-03-20T07:38:07Z From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies Abidin, Crystal Social Sciences Communication networked publics refracted publics below the radar social media influencers SOCIAL MEDIA INFLUENCERS VISIBILITY INTERNET LABOR Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for understanding the fast evolving and growing potentials of subversive, risky, and hidden practices on social media. The article updates technology and social media scholar danah boyd’s foundational work on “networked publics” to offer the framework of “refracted publics.” While “networked publics” arose from media and communication studies of social network sites during the decade of the 2000s, focused on platforms, infrastructure, and affordances, “refracted publics” is birthed from anthropological and sociological studies of internet user cultures during the decade of the 2010s, focused on agentic and circumventive adaptations of what platforms offer them. “Refracted publics” are a product of the landscape of platform data leaks, political protests, fake news, and (most recently) COVID-19, and are creative vernacular strategies to accommodate for perpetual content saturation, hyper-competitive attention economies, gamified and datafied metric cultures, and information distrust. The key conditions (transience, discoverability, decodability, and silosociality) and dynamics (impactful audiences, weaponized contexts, and alternating publics and privates) of “refracted publics” allow cultures, communities, and contents to avoid being registered on a radar, register in misplaced pockets while appearing on the radar, or register on the radar but parsed as something else altogether. They are the strategies of private groups, locked platforms, or ephemeral contents that will continue to thrive alongside the internet for decades to come. 2021 Journal Article http://hdl.handle.net/20.500.11937/90483 10.1177/2056305120984458 English http://purl.org/au-research/grants/arc/DE190100789 http://creativecommons.org/licenses/by-nc/4.0/ SAGE PUBLICATIONS LTD fulltext
spellingShingle Social Sciences
Communication
networked publics
refracted publics
below the radar
social media
influencers
SOCIAL MEDIA
INFLUENCERS
VISIBILITY
INTERNET
LABOR
Abidin, Crystal
From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies
title From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies
title_full From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies
title_fullStr From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies
title_full_unstemmed From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies
title_short From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies
title_sort from “networked publics” to “refracted publics”: a companion framework for researching “below the radar” studies
topic Social Sciences
Communication
networked publics
refracted publics
below the radar
social media
influencers
SOCIAL MEDIA
INFLUENCERS
VISIBILITY
INTERNET
LABOR
url http://purl.org/au-research/grants/arc/DE190100789
http://hdl.handle.net/20.500.11937/90483