APA (7th ed.) Citation

Muniz, K., Woodside, A., & Sood, S. (2015). Consumer Storytelling of Brand Archetypal Enactments. Inderscience Enterprises Ltd.

Chicago Style (17th ed.) Citation

Muniz, K., Arch Woodside, and S. Sood. Consumer Storytelling of Brand Archetypal Enactments. Inderscience Enterprises Ltd, 2015.

MLA (9th ed.) Citation

Muniz, K., et al. Consumer Storytelling of Brand Archetypal Enactments. Inderscience Enterprises Ltd, 2015.