Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks

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Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks

The aim of this study is to investigate the mediating mechanism of customer satisfaction (CS) on customer relationship management (CRM) and customer loyalty (CL) among Nigerian consolidated banks. This paper used a survey research design, and the study unit of analysis consists of selected customers...

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Bibliographic Details
Main Authors:	Adeiza, A., Abdullahi, M.S., Abdel Fattah, F.A.M., Fawehinmi, O., Ismail, N.A., Arnaut, M., Aigbogun, Osaro, Adam, I.S., Ehido, A.
Format:	Journal Article
Published:	2022
Online Access:	http://hdl.handle.net/20.500.11937/89425

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