Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks

QR Code

Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks

The aim of this study is to investigate the mediating mechanism of customer satisfaction (CS) on customer relationship management (CRM) and customer loyalty (CL) among Nigerian consolidated banks. This paper used a survey research design, and the study unit of analysis consists of selected customers...

Full description

Bibliographic Details
Main Authors:	Adeiza, A., Abdullahi, M.S., Abdel Fattah, F.A.M., Fawehinmi, O., Ismail, N.A., Arnaut, M., Aigbogun, Osaro, Adam, I.S., Ehido, A.
Format:	Journal Article
Published:	2022
Online Access:	http://hdl.handle.net/20.500.11937/89425

Similar Items

Talent management practices on employee performance: a mediating role of employee engagement in institution of higher learning: quantitative analysis
by: Abdullahi, M.S., et al.
Published: (2022)

The effect of customer satisfaction on customer loyalty in the motor industry
by: Lim, Ka Bian, et al.
Published: (2019)

Internet technology, CRM and customer loyalty: customer retention and satisfaction perspective
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

The mediating role of customer satisfaction towards customer loyalty in the Motor Takaful industry in Malaysia
by: Bian, Lim Ka, et al.
Published: (2017)

Factors Affecting Customer Loyalty on Domestic Cafe in Ipoh: A Mediation Effect of Customer Satisfaction
by: Ng, Shu Lin, et al.
Published: (2016)

Factors Influencing Customer Loyalty in Telecommunication Industry – A Student outlook of Customer Loyalty
by: A., Viswanathan
Published: (2009)

Understanding the mediating effect of cognitive and emotional satisfaction on customer loyalty
by: Wan Omar, Maznah, et al.
Published: (2011)

Service Quality and Customer Loyalty in Malaysian Islamic Insurance Sector Exploring the mediating effects of Customer Satisfaction
by: Ariff Syah Juhari,, et al.
Published: (2016)

A supply chain resilience model for business continuity: The way forward for highly regulated industries
by: Aigbogun, Osaro, et al.
Published: (2022)

The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari
by: Jamari, Shahrul Ridzuan
Published: (2018)

The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment
by: Ging, Yong Chung
Published: (2004)

The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks
by: Amin, Muslim, et al.
Published: (2010)

A methodology to map customer complaints and measure customer satisfaction and loyalty
by: Faed, Alireza, et al.
Published: (2014)

Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

Integration of standardization and customization: impact on service quality, customer satisfaction, and loyalty
by: Kasiri, Leila Agha, et al.
Published: (2017)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty
by: MOHD ISA, SALMI
Published: (2005)

2019_The Mediating Role of Customer Satisfaction in The Relationship Between Corporate Social Responsibility, Corporate Image and Customer Loyalty

Does Satisfaction Mediate the Relationship Between Relationship Equity and Customer Loyalty?
by: Rabbanee, Fazlul, et al.
Published: (2012)

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

Service recovery, customer satisfaction and customer loyalty: Evidence from Malaysia’s hotel industry
by: Cheng, Boon Liat *, et al.
Published: (2019)

Customer satisfaction and loyalty towards grocery stores in Palestine
by: Abusharar, Majed M. M., et al.
Published: (2017)

Consequence of customer loyalty to the loyalty program and to the company
by: Evanschitzky, H., et al.
Published: (2012)

The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016)

Hotel Restaurants’ Service Quality, Customer Satisfaction and Loyalty: A Test of Mediation

The Impact Of CRM Implementation On Customer Satisfaction, Loyalty And Organisational Profitability
by: Tanas, Islam Nazier Abdelmalak
Published: (2010)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Service Quality, Trust and Customer Satisfaction on Customer Loyalty: A Study of Banks in Malaysia
by: Chen, Kai
Published: (2012)

Preliminary Study: The Influences of Environmental Management Practices and Customer Satisfaction towards Customer Loyalty
by: Yusof, Yusnita, et al.
Published: (2015)

Customers Satisfaction and Corporate Image in Government Initiative Influencing Customers Loyalty in Terengganu, Malaysia

Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry

Service quality in Islamic banks: The role of PAKSERV model, customer satisfaction and customer loyalty

Service quality in Islamic banks: The role of PAKSERV model, customer satisfaction and customer loyalty

Preliminary Study: The Influences of Environmental Management Practices and Customer Satisfaction towards Customer Loyalty

The relationship of customers satisfaction and corporate image in government initiative influencing customers loyalty in Terengganu

Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs
by: Kasiri, Leila Agha
Published: (2015)

Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana
by: Agbemabiese, George Cudjoe
Published: (2018)

Applied Gamification to Enhance Customer Loyalty for Fintech Industry
by: Qureshi, M.A., et al.
Published: (2023)