Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign-nationals in the South Korean YouTube ecology

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Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign-nationals in the South Korean YouTube ecology

In South Korea, it has become a growing trend for foreign Influencers to promote Korean cultures, especially through genres like mukbang (livestreamed binge-eating), beauty vlogs (e.g. “A day in the life of”), reaction (e.g., K-pop and K-drama “reacts”). This is observed in popular cross-platform ha...

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Bibliographic Details
Main Authors:	Lee, Jin, Abidin, Crystal
Format:	Journal Article
Published:	Wiley-Blackwell 2022
Online Access:	http://purl.org/au-research/grants/arc/DE190100789 http://hdl.handle.net/20.500.11937/89366

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