APA (7th ed.) Citation

Quintal, V., Phau, I., & Campbell, C. L. (2017). Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry?

Chicago Style (17th ed.) Citation

Quintal, Vanessa, Ian Phau, and Colin L. Campbell. Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry? 2017.

MLA (9th ed.) Citation

Quintal, Vanessa, et al. Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry? 2017.