Festival Personality and How It Influences Visitor Attitude and Intention

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Festival Personality and How It Influences Visitor Attitude and Intention

This study explores festival personality for its impacts on visitor attitude and intention toward festivals. Two distinct and popular festivals held at a botanic park in Western Australia were selected for the research. A total of 481 local and international visitors participated in the self-adminis...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Lwin, Michael, Phau, Ian, Sood, Abhinav
Format:	Journal Article
Published:	2020
Online Access:	http://hdl.handle.net/20.500.11937/89158

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