Segmenting Hedonic Wine Tourists Using Push–Pull Winescape Attributes

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Segmenting Hedonic Wine Tourists Using Push–Pull Winescape Attributes

The present research addresses the push–pull winescape traits of the hedonic wine tourism segment and discusses their attitudinal and behavioral intentions. The self-governing pen-and-paper survey conveniently sampled 301 wine tourists in situ at the Swan Valley winery in Western Australia. Push–pul...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Thomas, Ben, Phau, Ian, Soldat, Z.
Format:	Journal Article
Published:	2021
Online Access:	http://hdl.handle.net/20.500.11937/89156

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