Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism

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Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism

The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence consumer situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role o...

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Bibliographic Details
Main Author:	Teah, Jun-Huan (Kevin)
Format:	Thesis
Published:	Curtin University 2022
Online Access:	http://hdl.handle.net/20.500.11937/89059

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