Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism
The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence consumer situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role o...
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| Format: | Thesis |
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Curtin University
2022
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| Online Access: | http://hdl.handle.net/20.500.11937/89059 |
| _version_ | 1848765151047581696 |
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| author | Teah, Jun-Huan (Kevin) |
| author_facet | Teah, Jun-Huan (Kevin) |
| author_sort | Teah, Jun-Huan (Kevin) |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence consumer situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role of perceived fit, commitment, and principle-based entities towards luxury brand CSR initiatives is also investigated. |
| first_indexed | 2025-11-14T11:30:41Z |
| format | Thesis |
| id | curtin-20.500.11937-89059 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:30:41Z |
| publishDate | 2022 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-890592024-07-31T05:44:19Z Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism Teah, Jun-Huan (Kevin) The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence consumer situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role of perceived fit, commitment, and principle-based entities towards luxury brand CSR initiatives is also investigated. 2022 Thesis http://hdl.handle.net/20.500.11937/89059 Curtin University fulltext |
| spellingShingle | Teah, Jun-Huan (Kevin) Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism |
| title | Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism |
| title_full | Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism |
| title_fullStr | Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism |
| title_full_unstemmed | Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism |
| title_short | Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism |
| title_sort | binomial identity of luxury brands: the role of consumer situational scepticism |
| url | http://hdl.handle.net/20.500.11937/89059 |