Luxury brand attachment: Predictors, moderators and consequences

Luxury brand attachment: Predictors, moderators and consequences

Although there is ample evidence that consumer attachment varies across luxury and non-luxury brands, there is a lack of research in understanding the predictors, moderators and consequences of luxury brand attachment (LBA). This paper aims to develop and test a research model for LBA (study 1), exa...

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Bibliographic Details
Main Authors: Shimul, Anwar Sadat, Phau, Ian
Format: Journal Article
Language:English
Published: WILEY 2022
Subjects:
Social Sciences
Business
Business & Economics
brand self-congruence
consumer advocacy
luxury brand attachment
private
public consumption
self-consciousness
PUBLIC SELF-CONSCIOUSNESS
SOCIAL IDENTITY THEORY
CONSUMER ADVOCACY
IMAGE CONGRUENCE
PRIVATE
CONSUMPTION
ANXIETY
CONGRUITY
EQUITY
CONSPICUOUSNESS
Online Access:http://hdl.handle.net/20.500.11937/88984

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