Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry

Collaboration is a vital strategy for SMEs and research in the field has investigated a variety of pathways for collaborating. However, little of this research has explored collaborative transportation, which is surprising, given that transportation is the largest logistics cost item and one of the...

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Main Authors: Galbreath, Jeremy, Georgiou, Kristina, Oloruntoba, Richard
Format: Journal Article
Published: Middle Tennessee State University 2022
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/88785
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author Galbreath, Jeremy
Georgiou, Kristina
Oloruntoba, Richard
author_facet Galbreath, Jeremy
Georgiou, Kristina
Oloruntoba, Richard
author_sort Galbreath, Jeremy
building Curtin Institutional Repository
collection Online Access
description Collaboration is a vital strategy for SMEs and research in the field has investigated a variety of pathways for collaborating. However, little of this research has explored collaborative transportation, which is surprising, given that transportation is the largest logistics cost item and one of the top challenges faced by SMEs. To advance the literature on SME collaboration, this study examines SMEs and the intention to use collaborative transportation solutions. We do so by taking a qualitative approach, based on the theory of planned behaviour, one of the most important models for predicting human intention. Relying on a sample of 15 SME wine producers in Western Australia, we find that the marginal benefits of collaborative transportation outweigh disadvantages, but only in the context of economic rather than social benefits. Participants also acknowledged that their intention to use was influenced by various internal and external stakeholders—but only by stakeholders who appear to demonstrate structural and institutional power. Lastly, the participants perceived a degree of locus of control over use, but only when external parties are either willing to provide a solution or are significantly involved in the provision and management. Our findings have both theoretical and practical implications.
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spelling curtin-20.500.11937-887852022-06-28T07:57:56Z Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry Galbreath, Jeremy Georgiou, Kristina Oloruntoba, Richard 3509 - Transportation, logistics and supply chains 1503 - Business and Management Collaboration is a vital strategy for SMEs and research in the field has investigated a variety of pathways for collaborating. However, little of this research has explored collaborative transportation, which is surprising, given that transportation is the largest logistics cost item and one of the top challenges faced by SMEs. To advance the literature on SME collaboration, this study examines SMEs and the intention to use collaborative transportation solutions. We do so by taking a qualitative approach, based on the theory of planned behaviour, one of the most important models for predicting human intention. Relying on a sample of 15 SME wine producers in Western Australia, we find that the marginal benefits of collaborative transportation outweigh disadvantages, but only in the context of economic rather than social benefits. Participants also acknowledged that their intention to use was influenced by various internal and external stakeholders—but only by stakeholders who appear to demonstrate structural and institutional power. Lastly, the participants perceived a degree of locus of control over use, but only when external parties are either willing to provide a solution or are significantly involved in the provision and management. Our findings have both theoretical and practical implications. 2022 Journal Article http://hdl.handle.net/20.500.11937/88785 10.53703/001c.36286 http://creativecommons.org/licenses/by-nc-nd/4.0 Middle Tennessee State University fulltext
spellingShingle 3509 - Transportation, logistics and supply chains
1503 - Business and Management
Galbreath, Jeremy
Georgiou, Kristina
Oloruntoba, Richard
Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry
title Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry
title_full Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry
title_fullStr Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry
title_full_unstemmed Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry
title_short Intention to Use Collaborative Transportation Among SMEs: An Exploratory Investigation of the Wine Industry
title_sort intention to use collaborative transportation among smes: an exploratory investigation of the wine industry
topic 3509 - Transportation, logistics and supply chains
1503 - Business and Management
url http://hdl.handle.net/20.500.11937/88785