Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data
Purpose: This paper aims to create a better understanding of the challenges posed by work from home (WFH) during the ongoing COVID-19 pandemic, to investigate the public sentiment toward this transition, and to develop a conceptual model incorporating the relationships among the factors that influe...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald
2022
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| Online Access: | http://hdl.handle.net/20.500.11937/88676 |
| _version_ | 1848765060233560064 |
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| author | Daneshfar, Zahra Asokan-Ajitha, Aswathy Sharma, Piyush Malik, Ashish |
| author_facet | Daneshfar, Zahra Asokan-Ajitha, Aswathy Sharma, Piyush Malik, Ashish |
| author_sort | Daneshfar, Zahra |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose:
This paper aims to create a better understanding of the challenges posed by work from home (WFH) during the ongoing COVID-19 pandemic, to investigate the public sentiment toward this transition, and to develop a conceptual model incorporating the relationships among the factors that influence the effectiveness of WFH.
Design/methodology/approach:
This paper uses netnography method to collect data from the Twitter platform and uses Python programming language, Natural Language Processing techniques and IBM SPSS 26 to conduct sentiment analysis and directed content analysis on the data. The findings are combined with an extensive review of the remote work literature to develop a conceptual model.
Findings:
Results show the majority of tweets about WFH during the pandemic are positive and objective with technology and cyber security as the most repeated topics in the tweets. New challenges to WFH during pandemic include future uncertainty, health concerns, home workspaces, self-isolation, lack of recreational activities and support mechanisms. In addition, exhaustion and technostress mediate the relationship between the antecedents and outcomes of WFH during the ongoing COVID-19 pandemic. Finally, the fear of pandemic and coping strategies moderates these relationships.
Originality/value:
This paper is one of the first efforts to comprehensively investigate the challenges of WFH during a crisis and to extend the remote work literature by developing a conceptual model incorporating the moderating effects of fear of pandemic and coping strategies. Moreover, it is the first paper to investigate the tweeting behavior of different user types on Twitter who shared posts about WFH during the ongoing pandemic. |
| first_indexed | 2025-11-14T11:29:14Z |
| format | Journal Article |
| id | curtin-20.500.11937-88676 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:29:14Z |
| publishDate | 2022 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-886762022-09-23T06:05:38Z Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data Daneshfar, Zahra Asokan-Ajitha, Aswathy Sharma, Piyush Malik, Ashish Purpose: This paper aims to create a better understanding of the challenges posed by work from home (WFH) during the ongoing COVID-19 pandemic, to investigate the public sentiment toward this transition, and to develop a conceptual model incorporating the relationships among the factors that influence the effectiveness of WFH. Design/methodology/approach: This paper uses netnography method to collect data from the Twitter platform and uses Python programming language, Natural Language Processing techniques and IBM SPSS 26 to conduct sentiment analysis and directed content analysis on the data. The findings are combined with an extensive review of the remote work literature to develop a conceptual model. Findings: Results show the majority of tweets about WFH during the pandemic are positive and objective with technology and cyber security as the most repeated topics in the tweets. New challenges to WFH during pandemic include future uncertainty, health concerns, home workspaces, self-isolation, lack of recreational activities and support mechanisms. In addition, exhaustion and technostress mediate the relationship between the antecedents and outcomes of WFH during the ongoing COVID-19 pandemic. Finally, the fear of pandemic and coping strategies moderates these relationships. Originality/value: This paper is one of the first efforts to comprehensively investigate the challenges of WFH during a crisis and to extend the remote work literature by developing a conceptual model incorporating the moderating effects of fear of pandemic and coping strategies. Moreover, it is the first paper to investigate the tweeting behavior of different user types on Twitter who shared posts about WFH during the ongoing pandemic. 2022 Journal Article http://hdl.handle.net/20.500.11937/88676 10.1108/ITP-01-2021-0020 Emerald fulltext |
| spellingShingle | Daneshfar, Zahra Asokan-Ajitha, Aswathy Sharma, Piyush Malik, Ashish Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data |
| title | Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data |
| title_full | Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data |
| title_fullStr | Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data |
| title_full_unstemmed | Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data |
| title_short | Work-from-home (WFH) during COVID-19 Pandemic–A netnographic investigation using Twitter data |
| title_sort | work-from-home (wfh) during covid-19 pandemic–a netnographic investigation using twitter data |
| url | http://hdl.handle.net/20.500.11937/88676 |