Exploring risk perceptions between pioneer and me-too brands of mp3 players

Exploring risk perceptions between pioneer and me-too brands of mp3 players

The current study examines perceived quality for its differential impacts on the dimensions of perceived risk between the pioneer and me-too brands of MP3 players. To achieve this, a pen and paper survey was administered to students at three Australian universities, since young adults are considered...

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Bibliographic Details
Main Authors: Quintal, Vanessa, Sims, Daniel
Format: Working Paper
Published: School of Marketing, Curtin Business School 2009
Subjects:
Risk
Apple iPod
MP3 player
Young adults
Online Access:http://hdl.handle.net/20.500.11937/8823

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