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Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

This paper investigates the mediating role of product innovation on the effects of brand equity and R&D investments on firms’ market share. We use data from 10,282 households for 1945 food brands consisting of 531 retailers, 1124 small- to medium-sized enterprises (SME) and 290 multinational cor...

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Bibliographic Details
Main Authors:	Davcik, N.S., Sharma, Piyush, Grigoriou, N.
Format:	Conference Paper
Published:	2017
Online Access:	http://hdl.handle.net/20.500.11937/88180

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