APA (7th ed.) Citation

Davcik, N., Sharma, P., & Grigoriou, N. (2017). Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance.

Chicago Style (17th ed.) Citation

Davcik, N.S, Piyush Sharma, and N. Grigoriou. Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance. 2017.

MLA (9th ed.) Citation

Davcik, N.S, et al. Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance. 2017.