Using Schmid-Leiman Solution with higher-order constructs in marketing research

Purpose: This paper aims to introduce the Schmid–Leiman solution (SLS) as a useful tool to interpret the results of higher-order factor analyses in marketing research irrespective of the type of higher-order factor structure used (formative or reflective). Design/methodology/approach: Two studi...

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Main Authors: Sharma, Piyush, Sivakumaran, Bharadhwaj, Mohan, Geetha
Format: Journal Article
Published: Emerald 2022
Online Access:http://hdl.handle.net/20.500.11937/88115
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author Sharma, Piyush
Sivakumaran, Bharadhwaj
Mohan, Geetha
author_facet Sharma, Piyush
Sivakumaran, Bharadhwaj
Mohan, Geetha
author_sort Sharma, Piyush
building Curtin Institutional Repository
collection Online Access
description Purpose: This paper aims to introduce the Schmid–Leiman solution (SLS) as a useful tool to interpret the results of higher-order factor analyses in marketing research irrespective of the type of higher-order factor structure used (formative or reflective). Design/methodology/approach: Two studies, one with retail shoppers in India and another with undergraduate students in Hong Kong, are used to compare different types of higher-order factor structures to test the utility of SLS. Findings: The authors show that whether a reflective or a formative model is used to operationalize a higher-order construct, using SLS as an additional analysis gives useful insights into the factor structure at different levels and helps isolate their unique contributions to the explained variance. Research limitations/implications: The authors test higher-order models for store environment and consumer impulsiveness with data from retail shoppers and undergraduate students in two Asian countries, which may restrict the generalizability of the study findings. Future research may try to replicate our findings with other higher-order constructs and consumers in other countries. Practical implications: The authors offer a checklist that can be used by future researchers to evaluate alternate higher-order factor structures and choose the appropriate one for their research context. Originality/value: The authors show that using SLS is especially useful when there is a lack of clarity on the nature of relationships between the factors at different levels or about the independent contribution of the factors at different levels, in a higher-order factor structure.
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institution Curtin University Malaysia
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publishDate 2022
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spelling curtin-20.500.11937-881152022-06-22T05:05:25Z Using Schmid-Leiman Solution with higher-order constructs in marketing research Sharma, Piyush Sivakumaran, Bharadhwaj Mohan, Geetha Purpose: This paper aims to introduce the Schmid–Leiman solution (SLS) as a useful tool to interpret the results of higher-order factor analyses in marketing research irrespective of the type of higher-order factor structure used (formative or reflective). Design/methodology/approach: Two studies, one with retail shoppers in India and another with undergraduate students in Hong Kong, are used to compare different types of higher-order factor structures to test the utility of SLS. Findings: The authors show that whether a reflective or a formative model is used to operationalize a higher-order construct, using SLS as an additional analysis gives useful insights into the factor structure at different levels and helps isolate their unique contributions to the explained variance. Research limitations/implications: The authors test higher-order models for store environment and consumer impulsiveness with data from retail shoppers and undergraduate students in two Asian countries, which may restrict the generalizability of the study findings. Future research may try to replicate our findings with other higher-order constructs and consumers in other countries. Practical implications: The authors offer a checklist that can be used by future researchers to evaluate alternate higher-order factor structures and choose the appropriate one for their research context. Originality/value: The authors show that using SLS is especially useful when there is a lack of clarity on the nature of relationships between the factors at different levels or about the independent contribution of the factors at different levels, in a higher-order factor structure. 2022 Journal Article http://hdl.handle.net/20.500.11937/88115 Emerald fulltext
spellingShingle Sharma, Piyush
Sivakumaran, Bharadhwaj
Mohan, Geetha
Using Schmid-Leiman Solution with higher-order constructs in marketing research
title Using Schmid-Leiman Solution with higher-order constructs in marketing research
title_full Using Schmid-Leiman Solution with higher-order constructs in marketing research
title_fullStr Using Schmid-Leiman Solution with higher-order constructs in marketing research
title_full_unstemmed Using Schmid-Leiman Solution with higher-order constructs in marketing research
title_short Using Schmid-Leiman Solution with higher-order constructs in marketing research
title_sort using schmid-leiman solution with higher-order constructs in marketing research
url http://hdl.handle.net/20.500.11937/88115