Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers
The decision to cease the climbing of one of Australia’s major tourist attractions, the UNESCO World Heritage site Uluru, on 26th October 2019, has attracted much controversy, debate and worldwide attention. This case study explores traditional media commentary and reporting as well as social med...
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| Format: | Book Chapter |
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Springer
2022
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| Online Access: | http://hdl.handle.net/20.500.11937/87893 |
| _version_ | 1848764944287268864 |
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| author | Tombleson, Bridget Wolf, Katharina |
| author2 | Sigala, Marianna |
| author_facet | Sigala, Marianna Tombleson, Bridget Wolf, Katharina |
| author_sort | Tombleson, Bridget |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The decision to cease the climbing of one of Australia’s major tourist attractions, the UNESCO World Heritage site Uluru, on 26th October 2019, has attracted much controversy, debate and worldwide attention.
This case study explores traditional media commentary and reporting as well as social media discussions in the lead up to the closure of the climb. Drawing on framing theory, three key frames emerge that illustrate the opposing perspectives on the role of destination tourism. Through the economic lens, UNESCO World Heritage attractions like the Uluru climb perform a crucial role in supporting a country’s economy . As a national treasure, the rock should be freely accessible to all Australians (entitlement frame). However, the inclusive sustainability worldview considers a site’s history, contemporary relationship with the (local ) community and potential for future generations.
This case highlights issues in change management processes with regards to access to heritage sites. Insights into the narrative in the lead up to the closure of the climb enable readers to explore the complexities surrounding the desire to shift towards a more sustainable tourism model. |
| first_indexed | 2025-11-14T11:27:24Z |
| format | Book Chapter |
| id | curtin-20.500.11937-87893 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:27:24Z |
| publishDate | 2022 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-878932024-01-11T01:01:52Z Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers Tombleson, Bridget Wolf, Katharina Sigala, Marianna Yeark, Anastasia Presbury, Rajka Fang, Marcela Smith, Karen A tourism Tourism marketing tourism management The decision to cease the climbing of one of Australia’s major tourist attractions, the UNESCO World Heritage site Uluru, on 26th October 2019, has attracted much controversy, debate and worldwide attention. This case study explores traditional media commentary and reporting as well as social media discussions in the lead up to the closure of the climb. Drawing on framing theory, three key frames emerge that illustrate the opposing perspectives on the role of destination tourism. Through the economic lens, UNESCO World Heritage attractions like the Uluru climb perform a crucial role in supporting a country’s economy . As a national treasure, the rock should be freely accessible to all Australians (entitlement frame). However, the inclusive sustainability worldview considers a site’s history, contemporary relationship with the (local ) community and potential for future generations. This case highlights issues in change management processes with regards to access to heritage sites. Insights into the narrative in the lead up to the closure of the climb enable readers to explore the complexities surrounding the desire to shift towards a more sustainable tourism model. 2022 Book Chapter http://hdl.handle.net/20.500.11937/87893 10.1007/978-981-16-4671-3_22 Springer fulltext |
| spellingShingle | tourism Tourism marketing tourism management Tombleson, Bridget Wolf, Katharina Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers |
| title | Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers |
| title_full | Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers |
| title_fullStr | Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers |
| title_full_unstemmed | Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers |
| title_short | Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers |
| title_sort | sustainable tourism and public opinion: examining the language surrounding the closure of uluru to climbers |
| topic | tourism Tourism marketing tourism management |
| url | http://hdl.handle.net/20.500.11937/87893 |