Co-Creating Innovative Tourist Experiences: Towards an Integrative Framework
Co-creating tourist experiences helps create value for the tourists resulting from their interactions with tourism service providers and the physical environment. However, the practices and procedures that drive the co-creation of innovative tourist experiences are still not clear. We address this r...
| Main Authors: | Sharma, Piyush, Malik, Garima, Leung, Tak Yan |
|---|---|
| Format: | Journal Article |
| Published: |
Cognizant Communication Corporation
2022
|
| Online Access: | http://hdl.handle.net/20.500.11937/87825 |
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