Online survey: best practice
This chapter aims to demonstrate how the online survey tool was used during the PhD and postdoctoral research stages to evaluate and assess the New Participative Methodology for Developing Websites from the Marketing Perspective. After reviewing techniques from numerous disciplines for methodology i...
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| Other Authors: | |
| Format: | Book Chapter |
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IGI Global
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/8750 |
| _version_ | 1848745749501706240 |
|---|---|
| author | Issa, Tomayess |
| author2 | Pedro Isaias |
| author_facet | Pedro Isaias Issa, Tomayess |
| author_sort | Issa, Tomayess |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This chapter aims to demonstrate how the online survey tool was used during the PhD and postdoctoral research stages to evaluate and assess the New Participative Methodology for Developing Websites from the Marketing Perspective. After reviewing techniques from numerous disciplines for methodology integration, a new methodology was produced and an online survey to assess the methodology was completed by website industry participants and information systems professionals in Western Australia. A new online survey was developed on the basis of the PhD results and 210 Web developers and information technology professionals from Australia assessed the new methodology. This chapter will discuss three factors: the advantages and disadvantages of using an online survey in helping to facilitate high quality research and an overview of the functionality of the online survey tool(s) from a researcher’s point of view. Finally, a practical set of recommendations and endorsements is presented regarding the adoption of an online survey from the researcher’s standpoint. |
| first_indexed | 2025-11-14T06:22:18Z |
| format | Book Chapter |
| id | curtin-20.500.11937-8750 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:22:18Z |
| publishDate | 2012 |
| publisher | IGI Global |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-87502023-02-02T07:57:37Z Online survey: best practice Issa, Tomayess Pedro Isaias Miguel Baptiata Nunes This chapter aims to demonstrate how the online survey tool was used during the PhD and postdoctoral research stages to evaluate and assess the New Participative Methodology for Developing Websites from the Marketing Perspective. After reviewing techniques from numerous disciplines for methodology integration, a new methodology was produced and an online survey to assess the methodology was completed by website industry participants and information systems professionals in Western Australia. A new online survey was developed on the basis of the PhD results and 210 Web developers and information technology professionals from Australia assessed the new methodology. This chapter will discuss three factors: the advantages and disadvantages of using an online survey in helping to facilitate high quality research and an overview of the functionality of the online survey tool(s) from a researcher’s point of view. Finally, a practical set of recommendations and endorsements is presented regarding the adoption of an online survey from the researcher’s standpoint. 2012 Book Chapter http://hdl.handle.net/20.500.11937/8750 IGI Global restricted |
| spellingShingle | Issa, Tomayess Online survey: best practice |
| title | Online survey: best practice |
| title_full | Online survey: best practice |
| title_fullStr | Online survey: best practice |
| title_full_unstemmed | Online survey: best practice |
| title_short | Online survey: best practice |
| title_sort | online survey: best practice |
| url | http://hdl.handle.net/20.500.11937/8750 |