QR Code

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment

Purpose: This paper aims to examine the differences in the process by which three types of self-congruity (actual, ideal and social) interact with the need for uniqueness (NFU) to influence brand loyalty via brand experience and brand attachment. Design/methodology/approach: An online survey wi...

Full description

Bibliographic Details
Main Authors:	Chieng, Fayrene, Sharma, Piyush, Kingshott, Russel, Roy, R.
Format:	Journal Article
Published:	Emerald 2021
Online Access:	http://hdl.handle.net/20.500.11937/87065

Similar Items

The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment
by: Chieng, Fayrene Yew Leh
Published: (2018)

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
by: Goi, Chai Lee, et al.

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
by: Rabbanee, Fazlul, et al.
Published: (2020)

Idol Attachment and Human Brand Loyalty
by: Huang, Y., et al.
Published: (2015)

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands
by: Goi, Chai, et al.
Published: (2011)

Interactive impact of EWOM message characteristics on online brand outcomes: Towards an integrative framework
by: Alqahtani, Abdulaziz, et al.
Published: (2023)

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: Nur Atikah A Rahman,, et al.
Published: (2014)

The role of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: A. Rahman, Nur Atikah, et al.
Published: (2014)

How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook
by: Alqahtani, Abdul, et al.
Published: (2024)

Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?
by: Shimul, Anwar Sadat, et al.
Published: (2021)

Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia
by: Chieng, Fayrene, et al.
Published: (2011)

Interactive Effects of Psychological Contracts on Service Brand Evaluations
by: Kingshott, Russel, et al.
Published: (2020)

The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks
by: Kingshott, Russel, et al.
Published: (2018)

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model
by: Shimul, Anwar Sadat, et al.
Published: (2023)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism and self-brand connections
by: Loh, Huey Shee, et al.
Published: (2020)

Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model
by: Alqahtani, Abdulaziz, et al.
Published: (2023)

The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
by: Cataluna, F., et al.
Published: (2006)

The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior
by: Chua, Bee Lia, et al.
Published: (2019)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
by: Shimul, Anwar Sadat, et al.
Published: (2024)

Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
by: Latter, Chelsey, et al.
Published: (2010)

Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands
by: Teah, Min, et al.
Published: (2012)

Conceptualising Luxury Brand Attachment
by: Shimul, Md Anwar Sadat
Published: (2018)

Conceptualizing luxury brand attachment
by: Shimul, Anwar
Published: (2015)

Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

Shaping and enhancing airport lounge experiences: the application of brand personality and image congruity theories
by: Lee, Sanghyeop, et al.
Published: (2017)

Brand Loyalty of Online Music
by: Chan, Gavin
Published: (2006)

Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality
by: Do, H., et al.
Published: (2015)

Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
by: Azman, Qistina, et al.
Published: (2019)

Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008)

The impact of employer brand discrepancy and employer attraction on employer brand loyalty
by: Mohamad, Siti Fatimah, et al.
Published: (2017)

Brand loyalty determinants of imported cosmetic brands among females in Malaysia
by: Tee, Wen Hui
Published: (2019)

Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
by: Lim, Xin Jean, et al.
Published: (2020)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)