Playing YouTube: How the Nancy YouTuber doll and app position children as aspiring YouTube influencers.

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Playing YouTube: How the Nancy YouTuber doll and app position children as aspiring YouTube influencers.

This article analyzes Nancy YouTuber, a popular doll and companion app that is part of a growing trend of children's toys modeled on YouTube influencers. Nancy YouTuber's app is one of the first to provide a fictitious YouTube channel, introducing children to YouTube's affordances. We...

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Bibliographic Details
Main Authors:	Ruiz-Gomez, Alexandra, Leaver, Tama, Abidin, Crystal
Format:	Journal Article
Published:	2021
Subjects:	child YouTube star 2001 - Communication and Media Studies 4701 - Communication and media studies
Online Access:	http://hdl.handle.net/20.500.11937/86986

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