Effects of employee engagement on customer responses: Examining the mediating role of customer engagement

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Effects of employee engagement on customer responses: Examining the mediating role of customer engagement

Drawing on emotional contagion theory, this study offers an integrated framework showing the effects of employee engagement (EE) on customer engagement (CE), repeat purchase and word-of-mouth (WOM). The data were collected from 65 employees and 352 customers of 28 retail stores using 2 separate surv...

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Bibliographic Details
Main Authors:	Rabbanee, Fazlul, Ramaseshan, Ram, Vyravene, Revadee
Format:	Journal Article
Published:	2021
Online Access:	http://hdl.handle.net/20.500.11937/86845

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