Types of publishing houses
This chapter offers three distinct models for surveying the different types of publishing houses: a model based on funding source, a model based on market segment, and a model based on size. The model based on funding source reveals that there are just three main sources of funding that support the...
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| Format: | Book Chapter |
| Language: | English |
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Routledge
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/86747 |
| _version_ | 1848764861264166912 |
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| author | Henningsgaard, Per |
| author2 | Baverstock, Alison |
| author_facet | Baverstock, Alison Henningsgaard, Per |
| author_sort | Henningsgaard, Per |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This chapter offers three distinct models for surveying the different types of publishing houses: a model based on funding source, a model based on market segment, and a model based on size. The model based on funding source reveals that there are just three main sources of funding that support the activities of the book publishing industry: traditional publishing, dependent publishing, and self-publishing. The model based on market segment refers to the process of dividing the market into smaller segments of customers that share characteristics. In the case of the book publishing industry, these three market segments are trade publishing, educational publishing, and academic and professional publishing. The model based on size represents the third and final model for surveying the different types of publishing houses, and it includes the Big Five, medium to large independent publishing houses, and small independent publishing houses. By offering for the first time a set of internally coherent (rather than anecdotal) models for surveying the different types of publishing houses, this chapter highlights how specific types of publishing houses within each model are favourably disposed towards the publication of particular genres. It also points to the extraordinary number of ways in which literature and the written word are shaped by the industry that brings these texts into existence. |
| first_indexed | 2025-11-14T11:26:05Z |
| format | Book Chapter |
| id | curtin-20.500.11937-86747 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:26:05Z |
| publishDate | 2020 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-867472021-12-13T07:10:39Z Types of publishing houses Henningsgaard, Per Baverstock, Alison Bradford, Richard Gonzalez, Madelena 2001 - Communication and Media Studies Publishing Trade publishing Educational publishing Academic publishing Professional publishing Self publishing This chapter offers three distinct models for surveying the different types of publishing houses: a model based on funding source, a model based on market segment, and a model based on size. The model based on funding source reveals that there are just three main sources of funding that support the activities of the book publishing industry: traditional publishing, dependent publishing, and self-publishing. The model based on market segment refers to the process of dividing the market into smaller segments of customers that share characteristics. In the case of the book publishing industry, these three market segments are trade publishing, educational publishing, and academic and professional publishing. The model based on size represents the third and final model for surveying the different types of publishing houses, and it includes the Big Five, medium to large independent publishing houses, and small independent publishing houses. By offering for the first time a set of internally coherent (rather than anecdotal) models for surveying the different types of publishing houses, this chapter highlights how specific types of publishing houses within each model are favourably disposed towards the publication of particular genres. It also points to the extraordinary number of ways in which literature and the written word are shaped by the industry that brings these texts into existence. 2020 Book Chapter http://hdl.handle.net/20.500.11937/86747 English Routledge fulltext |
| spellingShingle | 2001 - Communication and Media Studies Publishing Trade publishing Educational publishing Academic publishing Professional publishing Self publishing Henningsgaard, Per Types of publishing houses |
| title | Types of publishing houses |
| title_full | Types of publishing houses |
| title_fullStr | Types of publishing houses |
| title_full_unstemmed | Types of publishing houses |
| title_short | Types of publishing houses |
| title_sort | types of publishing houses |
| topic | 2001 - Communication and Media Studies Publishing Trade publishing Educational publishing Academic publishing Professional publishing Self publishing |
| url | http://hdl.handle.net/20.500.11937/86747 |