APA (7th ed.) Citation

Beverland, M., Napoli, J., & Farrelly, F. (2010). Can all brands innovate in the same way? A typology of brand position and innovation effort. Blackwell Publishing.

Chicago Style (17th ed.) Citation

Beverland, M., Julie Napoli, and F. Farrelly. Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort. Blackwell Publishing, 2010.

MLA (9th ed.) Citation

Beverland, M., et al. Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort. Blackwell Publishing, 2010.