Elevating Food Perceptions Through Luxury Verbal Cues: An Eye-Tracking and Electrodermal Activity Experiment

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Elevating Food Perceptions Through Luxury Verbal Cues: An Eye-Tracking and Electrodermal Activity Experiment

Many brands, including food brands, draw on connotations of luxury to elevate the favorability of consumer perceptions. This is often undertaken using cues in marketing communications; however, no research has examined the psychophysiological effect of luxury cues on consumer attention. Evidently, t...

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Bibliographic Details
Main Authors:	Sung, Cho Yin, Butcher, Luke, Easton, Julia
Format:	Journal Article
Published:	Elsevier 2021
Online Access:	http://hdl.handle.net/20.500.11937/85986

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