Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues

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Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues

The study examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. To test the research model, a specific scale to measure and conceptua...

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Bibliographic Details
Main Author:	Cheah, Isaac
Format:	Thesis
Language:	English
Published:	Curtin University 2010
Online Access:	http://hdl.handle.net/20.500.11937/855

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