Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues
The study examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. To test the research model, a specific scale to measure and conceptua...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/855 |
| _version_ | 1848743500329254912 |
|---|---|
| author | Cheah, Isaac |
| author_facet | Cheah, Isaac |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. To test the research model, a specific scale to measure and conceptualise economic nationalistic tendencies (CENTSCALE) was developed and a new construct “consumer willingness to buy hybrid products” was created. |
| first_indexed | 2025-11-14T05:46:33Z |
| format | Thesis |
| id | curtin-20.500.11937-855 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:46:33Z |
| publishDate | 2010 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-8552017-02-20T06:41:34Z Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues Cheah, Isaac The study examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. To test the research model, a specific scale to measure and conceptualise economic nationalistic tendencies (CENTSCALE) was developed and a new construct “consumer willingness to buy hybrid products” was created. 2010 Thesis http://hdl.handle.net/20.500.11937/855 en Curtin University fulltext |
| spellingShingle | Cheah, Isaac Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues |
| title | Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues |
| title_full | Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues |
| title_fullStr | Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues |
| title_full_unstemmed | Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues |
| title_short | Rediscovering Australian brands : the roles of categorization theory and confirmation bias on country of ownership cues |
| title_sort | rediscovering australian brands : the roles of categorization theory and confirmation bias on country of ownership cues |
| url | http://hdl.handle.net/20.500.11937/855 |