Looking Beyond First-Person Effects (FPE) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)

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Looking Beyond First-Person Effects (FPE) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)

In this paper, we replicate and extend Eisend’s (2008) pioneering work on first-person (FPE) effects in the context of scarcity appeals in advertising, using ‘influence of presumed influence’, a broader and less restrictive theoretical perspective compared to FPE to develop a revised conceptual mode...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Roy, Rajat
Format:	Journal Article
Published:	Routledge 2016
Online Access:	http://hdl.handle.net/20.500.11937/8511

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