Sharma, P., & Roy, R. (2016). Looking Beyond First-Person Effects (FPE) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008). Routledge.
Chicago Style (17th ed.) CitationSharma, Piyush, and Rajat Roy. Looking Beyond First-Person Effects (FPE) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008). Routledge, 2016.
MLA (9th ed.) CitationSharma, Piyush, and Rajat Roy. Looking Beyond First-Person Effects (FPE) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008). Routledge, 2016.
Warning: These citations may not always be 100% accurate.