The Focal Role of Emotional Well Being in Student-University Interactions: A Relationship Marketing Approach
This thesis examines how interactions students in Australian universities have with their peers, teaching and non-teaching staff affect their relationship with the university. By drawing on relationship marketing and education literatures, and grounding the thesis in the theories of social capital a...
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| Format: | Thesis |
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Curtin University
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/85010 |
| _version_ | 1848764709717671936 |
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| author | Loh, Hwee Kuen |
| author_facet | Loh, Hwee Kuen |
| author_sort | Loh, Hwee Kuen |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This thesis examines how interactions students in Australian universities have with their peers, teaching and non-teaching staff affect their relationship with the university. By drawing on relationship marketing and education literatures, and grounding the thesis in the theories of social capital and social exchange, quality interactions are found to improve student emotional wellbeing and commitment to the university. These also help to progress student voice, word of mouth and improved student retention rates. |
| first_indexed | 2025-11-14T11:23:40Z |
| format | Thesis |
| id | curtin-20.500.11937-85010 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:23:40Z |
| publishDate | 2021 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-850102021-08-03T07:11:59Z The Focal Role of Emotional Well Being in Student-University Interactions: A Relationship Marketing Approach Loh, Hwee Kuen This thesis examines how interactions students in Australian universities have with their peers, teaching and non-teaching staff affect their relationship with the university. By drawing on relationship marketing and education literatures, and grounding the thesis in the theories of social capital and social exchange, quality interactions are found to improve student emotional wellbeing and commitment to the university. These also help to progress student voice, word of mouth and improved student retention rates. 2021 Thesis http://hdl.handle.net/20.500.11937/85010 Curtin University fulltext |
| spellingShingle | Loh, Hwee Kuen The Focal Role of Emotional Well Being in Student-University Interactions: A Relationship Marketing Approach |
| title | The Focal Role of Emotional Well Being in Student-University
Interactions: A Relationship Marketing Approach |
| title_full | The Focal Role of Emotional Well Being in Student-University
Interactions: A Relationship Marketing Approach |
| title_fullStr | The Focal Role of Emotional Well Being in Student-University
Interactions: A Relationship Marketing Approach |
| title_full_unstemmed | The Focal Role of Emotional Well Being in Student-University
Interactions: A Relationship Marketing Approach |
| title_short | The Focal Role of Emotional Well Being in Student-University
Interactions: A Relationship Marketing Approach |
| title_sort | focal role of emotional well being in student-university
interactions: a relationship marketing approach |
| url | http://hdl.handle.net/20.500.11937/85010 |