Dix, S. (2010). A new method to reduce tv ad avoidance: The effectiveness of interactive program loyalty banners. School of Marketing, Curtin Business School.
Chicago Style (17th ed.) CitationDix, Steve. A New Method to Reduce Tv Ad Avoidance: The Effectiveness of Interactive Program Loyalty Banners. School of Marketing, Curtin Business School, 2010.
MLA (9th ed.) CitationDix, Steve. A New Method to Reduce Tv Ad Avoidance: The Effectiveness of Interactive Program Loyalty Banners. School of Marketing, Curtin Business School, 2010.
Warning: These citations may not always be 100% accurate.