Embracing an uncertain future: COVID-19 and MICE in Malaysia

In March 2020, the Malaysian government implemented the Movement Control Order in response to the COVID-19 pandemic. The sudden surge in COVID-19 cases was later found to be linked to an event, hinting that mass gatherings are among the risk factors for rapid spread of COVID-19. Consequently, all ty...

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Main Authors: Ho, Jie Min, Joseph Kee Ming, Sia
Format: Journal Article
Published: 2020
Online Access:http://hdl.handle.net/20.500.11937/84445
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author Ho, Jie Min
Joseph Kee Ming, Sia
author_facet Ho, Jie Min
Joseph Kee Ming, Sia
author_sort Ho, Jie Min
building Curtin Institutional Repository
collection Online Access
description In March 2020, the Malaysian government implemented the Movement Control Order in response to the COVID-19 pandemic. The sudden surge in COVID-19 cases was later found to be linked to an event, hinting that mass gatherings are among the risk factors for rapid spread of COVID-19. Consequently, all types of gatherings were prohibited, presenting challenges to the event industry. Although the meetings, incentives, conventions and exhibitions (MICE) sector was allowed to resume operations from 1 July 2020 onwards, the event industry landscape is bound to be changed. This paper presents an overview of Malaysia’s reaction to “flatten the curve” of the COVID-19 pandemic, reviews the local government’s effort to facilitate the recovery of MICE sector and suggests some possible future trends in MICE hosting post COVID-19 crisis. This paper also develops various specific research questions related to post COVID-19 pandemic and MICE that need to be answered by future research in tourism domain.
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spelling curtin-20.500.11937-844452021-10-04T06:11:06Z Embracing an uncertain future: COVID-19 and MICE in Malaysia Ho, Jie Min Joseph Kee Ming, Sia In March 2020, the Malaysian government implemented the Movement Control Order in response to the COVID-19 pandemic. The sudden surge in COVID-19 cases was later found to be linked to an event, hinting that mass gatherings are among the risk factors for rapid spread of COVID-19. Consequently, all types of gatherings were prohibited, presenting challenges to the event industry. Although the meetings, incentives, conventions and exhibitions (MICE) sector was allowed to resume operations from 1 July 2020 onwards, the event industry landscape is bound to be changed. This paper presents an overview of Malaysia’s reaction to “flatten the curve” of the COVID-19 pandemic, reviews the local government’s effort to facilitate the recovery of MICE sector and suggests some possible future trends in MICE hosting post COVID-19 crisis. This paper also develops various specific research questions related to post COVID-19 pandemic and MICE that need to be answered by future research in tourism domain. 2020 Journal Article http://hdl.handle.net/20.500.11937/84445 restricted
spellingShingle Ho, Jie Min
Joseph Kee Ming, Sia
Embracing an uncertain future: COVID-19 and MICE in Malaysia
title Embracing an uncertain future: COVID-19 and MICE in Malaysia
title_full Embracing an uncertain future: COVID-19 and MICE in Malaysia
title_fullStr Embracing an uncertain future: COVID-19 and MICE in Malaysia
title_full_unstemmed Embracing an uncertain future: COVID-19 and MICE in Malaysia
title_short Embracing an uncertain future: COVID-19 and MICE in Malaysia
title_sort embracing an uncertain future: covid-19 and mice in malaysia
url http://hdl.handle.net/20.500.11937/84445