Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition
This thesis investigates "Consumers Willingness to Sacrifice", or what motivates people to give up time, money and comfort to be able to obtain a limited edition luxury product that they perceive to be valuable to them. Time, money and comfort sacrifice have never been looked at together b...
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| Format: | Thesis |
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Curtin University
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/83706 |