Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition
This thesis investigates "Consumers Willingness to Sacrifice", or what motivates people to give up time, money and comfort to be able to obtain a limited edition luxury product that they perceive to be valuable to them. Time, money and comfort sacrifice have never been looked at together b...
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| Format: | Thesis |
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Curtin University
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/83706 |
| _version_ | 1848764602066665472 |
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| author | Tucker, Oliver |
| author_facet | Tucker, Oliver |
| author_sort | Tucker, Oliver |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This thesis investigates "Consumers Willingness to Sacrifice", or what motivates people to give up time, money and comfort to be able to obtain a limited edition luxury product that they perceive to be valuable to them. Time, money and comfort sacrifice have never been looked at together before, making this research the first to capture all three kinds of sacrifice all at once, and builds a behavioural framework to model how this behaviour is formed. |
| first_indexed | 2025-11-14T11:21:58Z |
| format | Thesis |
| id | curtin-20.500.11937-83706 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:21:58Z |
| publishDate | 2020 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-837062021-05-21T00:39:18Z Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition Tucker, Oliver This thesis investigates "Consumers Willingness to Sacrifice", or what motivates people to give up time, money and comfort to be able to obtain a limited edition luxury product that they perceive to be valuable to them. Time, money and comfort sacrifice have never been looked at together before, making this research the first to capture all three kinds of sacrifice all at once, and builds a behavioural framework to model how this behaviour is formed. 2020 Thesis http://hdl.handle.net/20.500.11937/83706 Curtin University fulltext |
| spellingShingle | Tucker, Oliver Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition |
| title | Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition |
| title_full | Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition |
| title_fullStr | Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition |
| title_full_unstemmed | Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition |
| title_short | Conceptualising “Willingness to Sacrifice” for Luxury Brand Acquisition |
| title_sort | conceptualising “willingness to sacrifice” for luxury brand acquisition |
| url | http://hdl.handle.net/20.500.11937/83706 |