Personal cultural orientations: Looking beyond scale development and validation

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Personal cultural orientations: Looking beyond scale development and validation

Piyush Sharma is a professor of marketing in the School of Marketing at Curtin University in Perth, Australia. He has about twenty‐five years’ combined professional experience in industry and academics. Before joining the School of Marketing at Curtin University in Jan 2014, he served as Associat...

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Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Conference Paper
Published:	2015
Online Access:	http://hdl.handle.net/20.500.11937/81937

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