| Summary: | Cryptocurrency markets are highly volatile, with significant and sudden price shifts often influenced by
investor sentiment. We demonstrate the significant role of herd behaviour in influencing positive
attitudes and subsequent behaviour in cryptocurrency purchasing. Through a survey of 130 active
cryptocurrency investors, we empirically examine the factors which influence attitudes and
behaviours. Our results indicate that perceived behavioural control, social norms, and propensity to
imitate others, a dimension of herd behaviour, strongly influence attitudes towards cryptocurrency
behaviour and subsequent behaviours. These findings provide new insights into some of the
psychological factors involved in the decision to invest in cryptocurrency and help to understand the
unpredictable cryptocurrency market environment
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