The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman

The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman

This study explored the values of Indonesian middle-class women and their impact on luxury brand equity. Consumer behaviour and brand perception are filtered through the values and perceptions of the middle-class; typically young, well-educated, modernist, strong religious belief, and holding cert...

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Bibliographic Details
Main Author: Masduki, Faranita Mustikasari
Format: Thesis
Published: Curtin University 2020
Online Access:http://hdl.handle.net/20.500.11937/81705

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