The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman
This study explored the values of Indonesian middle-class women and their impact on luxury brand equity. Consumer behaviour and brand perception are filtered through the values and perceptions of the middle-class; typically young, well-educated, modernist, strong religious belief, and holding cert...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/81705 |
| _version_ | 1848764404517044224 |
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| author | Masduki, Faranita Mustikasari |
| author_facet | Masduki, Faranita Mustikasari |
| author_sort | Masduki, Faranita Mustikasari |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study explored the values of Indonesian middle-class women and their impact on luxury brand equity.
Consumer behaviour and brand perception are filtered through the values and perceptions of the
middle-class; typically young, well-educated, modernist, strong religious belief, and holding certain values
from earlier life. This was investigated using a mixed methods sequential explanatory study. The study has
succeeded in developing a useful model for this phenomenon that can be applied to other luxury products. |
| first_indexed | 2025-11-14T11:18:49Z |
| format | Thesis |
| id | curtin-20.500.11937-81705 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:18:49Z |
| publishDate | 2020 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-817052020-11-13T03:38:53Z The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman Masduki, Faranita Mustikasari This study explored the values of Indonesian middle-class women and their impact on luxury brand equity. Consumer behaviour and brand perception are filtered through the values and perceptions of the middle-class; typically young, well-educated, modernist, strong religious belief, and holding certain values from earlier life. This was investigated using a mixed methods sequential explanatory study. The study has succeeded in developing a useful model for this phenomenon that can be applied to other luxury products. 2020 Thesis http://hdl.handle.net/20.500.11937/81705 Curtin University fulltext |
| spellingShingle | Masduki, Faranita Mustikasari The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman |
| title | The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman |
| title_full | The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman |
| title_fullStr | The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman |
| title_full_unstemmed | The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman |
| title_short | The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman |
| title_sort | contribution of consumer values and a country’s image to luxury brand equity: the case of the indonesian middle-class woman |
| url | http://hdl.handle.net/20.500.11937/81705 |