APA (7th ed.) Citation

Jain, K., Jajodia, I., Sharma, P., & Singh, G. (2020). Brand bravery: Conceptualization, scale development and validation. Emerald.

Chicago Style (17th ed.) Citation

Jain, Kokil, Isha Jajodia, Piyush Sharma, and Gurinder Singh. Brand Bravery: Conceptualization, Scale Development and Validation. Emerald, 2020.

MLA (9th ed.) Citation

Jain, Kokil, et al. Brand Bravery: Conceptualization, Scale Development and Validation. Emerald, 2020.