Are consumers loyal to genetically modified food? Evidence from Australia

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Are consumers loyal to genetically modified food? Evidence from Australia

Purpose: Genetically modified (GM) food has received considerable interest from academics and practitioners. However, research on consumer loyalty towards GM food is relatively sparse. Guided by the theory of planned behaviour, this study aims to explore the factors that influence consumer repurcha...

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Bibliographic Details
Main Authors:	Rabbanee, Fazlul, Afroz, Tanzim, Naser, Mostafa
Format:	Journal Article
Published:	Emerald 2020
Subjects:	1505 - Marketing
Online Access:	http://hdl.handle.net/20.500.11937/81625

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