Exploring travel patterns of Chinese holiday tourists in Western Australia
The Chinese outbound market is considered extremely important for Australia. This is the fastest growing international market for Western Australia and both industry and government have taken steps to target this high yield cohort of tourists. Chinese tourists to WA typically visit Perth, with much...
| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
The University of Newcastle
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/81606 |
| _version_ | 1848764390889750528 |
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| author | Zea Carcausto, Mikhail Prude Siwale, Maka Xia, Cecilia Reiners, Torsten Holmes, Kirsten |
| author2 | Young, Tamara |
| author_facet | Young, Tamara Zea Carcausto, Mikhail Prude Siwale, Maka Xia, Cecilia Reiners, Torsten Holmes, Kirsten |
| author_sort | Zea Carcausto, Mikhail Prude |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The Chinese outbound market is considered extremely important for Australia. This is the fastest growing international market for Western Australia and both industry and government have taken steps to target this high yield cohort of tourists. Chinese tourists to WA typically visit Perth, with much fewer visiting regional WA and our understanding of Chinese tourists' travel patterns in WA is limited. Using the International Visitor Survey data, this paper explores the characteristics of Chinese holiday tourists to WA and their favourite destinations within the state. Using routing analysis, itineraries in regional WA are calculated in order to understand how better to promote dispersion of Chinese tourists outside the state capital city. Routing software offers opportunities to tourism marketing associations and tourism businesses to develop and promote itineraries for specific target cohorts. These preferred destinations are then reviewed to identify whether their service provision aligns with the preferences of Chinese tourists leading to recommendations for tourism development in regional WA. |
| first_indexed | 2025-11-14T11:18:36Z |
| format | Conference Paper |
| id | curtin-20.500.11937-81606 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:18:36Z |
| publishDate | 2018 |
| publisher | The University of Newcastle |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-816062021-02-04T05:40:22Z Exploring travel patterns of Chinese holiday tourists in Western Australia Zea Carcausto, Mikhail Prude Siwale, Maka Xia, Cecilia Reiners, Torsten Holmes, Kirsten Young, Tamara Stolk, Paul McGinnis, Gabrielle The Chinese outbound market is considered extremely important for Australia. This is the fastest growing international market for Western Australia and both industry and government have taken steps to target this high yield cohort of tourists. Chinese tourists to WA typically visit Perth, with much fewer visiting regional WA and our understanding of Chinese tourists' travel patterns in WA is limited. Using the International Visitor Survey data, this paper explores the characteristics of Chinese holiday tourists to WA and their favourite destinations within the state. Using routing analysis, itineraries in regional WA are calculated in order to understand how better to promote dispersion of Chinese tourists outside the state capital city. Routing software offers opportunities to tourism marketing associations and tourism businesses to develop and promote itineraries for specific target cohorts. These preferred destinations are then reviewed to identify whether their service provision aligns with the preferences of Chinese tourists leading to recommendations for tourism development in regional WA. 2018 Conference Paper http://hdl.handle.net/20.500.11937/81606 The University of Newcastle restricted |
| spellingShingle | Zea Carcausto, Mikhail Prude Siwale, Maka Xia, Cecilia Reiners, Torsten Holmes, Kirsten Exploring travel patterns of Chinese holiday tourists in Western Australia |
| title | Exploring travel patterns of Chinese holiday tourists in Western Australia |
| title_full | Exploring travel patterns of Chinese holiday tourists in Western Australia |
| title_fullStr | Exploring travel patterns of Chinese holiday tourists in Western Australia |
| title_full_unstemmed | Exploring travel patterns of Chinese holiday tourists in Western Australia |
| title_short | Exploring travel patterns of Chinese holiday tourists in Western Australia |
| title_sort | exploring travel patterns of chinese holiday tourists in western australia |
| url | http://hdl.handle.net/20.500.11937/81606 |