The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness

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The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness

Built on “Stimulus-Organism Response (S-O-R) model”, the study investigates the influence of different atmospheric cues on online impulse buying behavior (OIBB). The study integrates consumer impulsiveness and product category as new dimensions to the existing model to address the current researc...

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Bibliographic Details
Main Author:	Sarah, Farah Hasan
Format:	Thesis
Published:	Curtin University 2020
Online Access:	http://hdl.handle.net/20.500.11937/81029

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