The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness
Built on “Stimulus-Organism Response (S-O-R) model”, the study investigates the influence of different atmospheric cues on online impulse buying behavior (OIBB). The study integrates consumer impulsiveness and product category as new dimensions to the existing model to address the current researc...
| Main Author: | |
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| Format: | Thesis |
| Published: |
Curtin University
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/81029 |
| _version_ | 1848764308073218048 |
|---|---|
| author | Sarah, Farah Hasan |
| author_facet | Sarah, Farah Hasan |
| author_sort | Sarah, Farah Hasan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Built on “Stimulus-Organism Response (S-O-R) model”, the study investigates the influence of
different atmospheric cues on online impulse buying behavior (OIBB). The study integrates consumer
impulsiveness and product category as new dimensions to the existing model to address the current
research gap. A cross-sectional survey on 335 customers reveals that the influence of atmospheric
cues on OIBB varies across product categories, indicating clear implications for online retailers to
tailor online atmospheric cues across product categories. |
| first_indexed | 2025-11-14T11:17:17Z |
| format | Thesis |
| id | curtin-20.500.11937-81029 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:17:17Z |
| publishDate | 2020 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-810292022-09-19T00:38:59Z The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness Sarah, Farah Hasan Built on “Stimulus-Organism Response (S-O-R) model”, the study investigates the influence of different atmospheric cues on online impulse buying behavior (OIBB). The study integrates consumer impulsiveness and product category as new dimensions to the existing model to address the current research gap. A cross-sectional survey on 335 customers reveals that the influence of atmospheric cues on OIBB varies across product categories, indicating clear implications for online retailers to tailor online atmospheric cues across product categories. 2020 Thesis http://hdl.handle.net/20.500.11937/81029 Curtin University fulltext |
| spellingShingle | Sarah, Farah Hasan The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness |
| title | The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness |
| title_full | The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness |
| title_fullStr | The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness |
| title_full_unstemmed | The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness |
| title_short | The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness |
| title_sort | influence of atmospheric cues on online impulse buying across product categories: the mediating role of consumer impulsiveness |
| url | http://hdl.handle.net/20.500.11937/81029 |