Cultured Meat and Australia's Generation Z
This exploratory study of Gen Z consumers (n = 227) examines perceptions and opinions about cultured meat of young adults residing in Sydney, Australia. It uses an online survey and describes the findings quantitatively and through the words of the study participants. The results show that the ma...
| Main Authors: | , |
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| Format: | Journal Article |
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Frontiers Media
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/80955 |
| _version_ | 1848764298457776128 |
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| author | Bogueva, Diana Marinova, Dora |
| author_facet | Bogueva, Diana Marinova, Dora |
| author_sort | Bogueva, Diana |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This exploratory study of Gen Z consumers (n = 227) examines perceptions and opinions
about cultured meat of young adults residing in Sydney, Australia. It uses an online survey
and describes the findings quantitatively and through the words of the study participants.
The results show that the majority (72%) of the participants are not ready to accept
cultured meat; nonetheless, many think that it is a viable idea because of the need to
transition to more sustainable food options and improve animal welfare. When faced with
a choice between different alternatives to farmed meat, a third of the participants reject
cultured meat and edible insects but accept plant-based substitutes finding them more
natural. Concerns aboutmasculinity and betraying Australia as a country of quality animal
meat are also raised. A significant number of young people (28%) however are prepared
to try cultured meat. Environmental and health concerns may influence a broader section
of society to embrace this novelty. With its power as the emerging new consumers, Gen
Z is putting the future of cultured meat under scrutiny. |
| first_indexed | 2025-11-14T11:17:08Z |
| format | Journal Article |
| id | curtin-20.500.11937-80955 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:17:08Z |
| publishDate | 2020 |
| publisher | Frontiers Media |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-809552021-01-05T08:07:08Z Cultured Meat and Australia's Generation Z Bogueva, Diana Marinova, Dora 1205 - Urban and Regional Planning This exploratory study of Gen Z consumers (n = 227) examines perceptions and opinions about cultured meat of young adults residing in Sydney, Australia. It uses an online survey and describes the findings quantitatively and through the words of the study participants. The results show that the majority (72%) of the participants are not ready to accept cultured meat; nonetheless, many think that it is a viable idea because of the need to transition to more sustainable food options and improve animal welfare. When faced with a choice between different alternatives to farmed meat, a third of the participants reject cultured meat and edible insects but accept plant-based substitutes finding them more natural. Concerns aboutmasculinity and betraying Australia as a country of quality animal meat are also raised. A significant number of young people (28%) however are prepared to try cultured meat. Environmental and health concerns may influence a broader section of society to embrace this novelty. With its power as the emerging new consumers, Gen Z is putting the future of cultured meat under scrutiny. 2020 Journal Article http://hdl.handle.net/20.500.11937/80955 10.3389/fnut.2020.00148 http://creativecommons.org/licenses/by/4.0/ Frontiers Media fulltext |
| spellingShingle | 1205 - Urban and Regional Planning Bogueva, Diana Marinova, Dora Cultured Meat and Australia's Generation Z |
| title | Cultured Meat and Australia's Generation Z |
| title_full | Cultured Meat and Australia's Generation Z |
| title_fullStr | Cultured Meat and Australia's Generation Z |
| title_full_unstemmed | Cultured Meat and Australia's Generation Z |
| title_short | Cultured Meat and Australia's Generation Z |
| title_sort | cultured meat and australia's generation z |
| topic | 1205 - Urban and Regional Planning |
| url | http://hdl.handle.net/20.500.11937/80955 |