An Argument for the Improvisational Design of Customer Service Behaviours

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An Argument for the Improvisational Design of Customer Service Behaviours

The thesis examines the role of improvisation in the theory and practice of design for service and management-oriented design thinking. This examination reveals several features that design thinking and improvisation share, which has significance for service innovation - as it suggests that these...

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Bibliographic Details
Main Author:	Gaskill, Eddy
Format:	Thesis
Published:	Curtin University 2019
Online Access:	http://hdl.handle.net/20.500.11937/80867

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