Autonomous Sensory Meridian Response (ASMR) for responding to climate change
Most climate change messages depict a picture of the devastating effects that anthropogenic activities have on the environment, expecting to mobilise human action. Built on the daunting scientific evidence, these gloomy messages can potentially emotionally harm a young audience. By contrast, this...
| Main Authors: | , |
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| Format: | Journal Article |
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MDPI AG
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/80833 |
| _version_ | 1848764281245401088 |
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| author | Bogueva, Diana Marinova, Dora |
| author_facet | Bogueva, Diana Marinova, Dora |
| author_sort | Bogueva, Diana |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Most climate change messages depict a picture of the devastating effects that
anthropogenic activities have on the environment, expecting to mobilise human action. Built on the
daunting scientific evidence, these gloomy messages can potentially emotionally harm a young
audience. By contrast, this study explores the impact of Autonomous Sensory Meridian Response
(ASMR) as an innovative marketing technique to communicate positive climate change messages.
This study investigates whether ASMR could be used to encourage pro-environmental behaviour
and create social bonding among young people. An ASMR video and two series of interviews with
high school students were conducted in Sydney, Australia. The results show that the participants
are divided in their opinion about the effectiveness of ASMR. Although all see ASMR as a
completely new world in marketing, some are of the opinion that it can influence positive climate
change behaviours while others are reluctant to accept it as a way to encourage action. Given the
vastness and urgency of the climate change agenda, this novel marketing technique can find its way
in promoting pro-environmental behaviours by utilising positive messaging and influencing a
section of the young population. |
| first_indexed | 2025-11-14T11:16:52Z |
| format | Journal Article |
| id | curtin-20.500.11937-80833 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:16:52Z |
| publishDate | 2020 |
| publisher | MDPI AG |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-808332021-01-07T07:46:48Z Autonomous Sensory Meridian Response (ASMR) for responding to climate change Bogueva, Diana Marinova, Dora 1205 - Urban and Regional Planning Most climate change messages depict a picture of the devastating effects that anthropogenic activities have on the environment, expecting to mobilise human action. Built on the daunting scientific evidence, these gloomy messages can potentially emotionally harm a young audience. By contrast, this study explores the impact of Autonomous Sensory Meridian Response (ASMR) as an innovative marketing technique to communicate positive climate change messages. This study investigates whether ASMR could be used to encourage pro-environmental behaviour and create social bonding among young people. An ASMR video and two series of interviews with high school students were conducted in Sydney, Australia. The results show that the participants are divided in their opinion about the effectiveness of ASMR. Although all see ASMR as a completely new world in marketing, some are of the opinion that it can influence positive climate change behaviours while others are reluctant to accept it as a way to encourage action. Given the vastness and urgency of the climate change agenda, this novel marketing technique can find its way in promoting pro-environmental behaviours by utilising positive messaging and influencing a section of the young population. 2020 Journal Article http://hdl.handle.net/20.500.11937/80833 10.3390/su12176947 http://creativecommons.org/licenses/by/4.0/ MDPI AG fulltext |
| spellingShingle | 1205 - Urban and Regional Planning Bogueva, Diana Marinova, Dora Autonomous Sensory Meridian Response (ASMR) for responding to climate change |
| title | Autonomous Sensory Meridian Response (ASMR) for responding to climate change |
| title_full | Autonomous Sensory Meridian Response (ASMR) for responding to climate change |
| title_fullStr | Autonomous Sensory Meridian Response (ASMR) for responding to climate change |
| title_full_unstemmed | Autonomous Sensory Meridian Response (ASMR) for responding to climate change |
| title_short | Autonomous Sensory Meridian Response (ASMR) for responding to climate change |
| title_sort | autonomous sensory meridian response (asmr) for responding to climate change |
| topic | 1205 - Urban and Regional Planning |
| url | http://hdl.handle.net/20.500.11937/80833 |