Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective
Purpose – The purpose of this study was to examine pathways towards, and the rationale behind internationalisation from the perspectives of micro firms’ operators involved in the globally competitive wine industry. Moreover, drawing from entrepreneurial action theory, the study developed a theore...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Emerald
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/80739 |
| _version_ | 1848764262481133568 |
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| author | Duarte Alonso, Abel Kok, Seng |
| author_facet | Duarte Alonso, Abel Kok, Seng |
| author_sort | Duarte Alonso, Abel |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose – The purpose of this study was to examine pathways towards, and the rationale
behind internationalisation from the perspectives of micro firms’ operators involved in the
globally competitive wine industry. Moreover, drawing from entrepreneurial action theory,
the study developed a theoretical framework to help understanding micro approaches and
rationale for internationalisation.
Design/methodology/approach – Data were collected through interviews with 19 micro
winery owners and managers operating in the Prosecco Superiore (Italy) and Cava industry
(Spain).
Findings – Aligned with entrepreneurial action theory, uncertainty in participants’
environment, coupled with the associated need to diversify through exports, were
predominant drivers of internationalisation. However, internationalisation also emerged
through non-deliberate channels, including through growth of wine tourism and increasing
foreign wine enthusiasts. Thus, while entrepreneurial action through deliberate means
triggered a stronger focus on internationalisation, other passive interventions beyond the
control or influence of micro firms, but rather emerge serendipitously, can similarly spur
direct action.
Originality/value – The study demonstrated its originality and value in various ways,
fundamentally, addressing three knowledge gaps, thereby contributing to practical and
theoretical discourses with corresponding value, including managerially. First, it extended
literature focusing on micro firms, which as compared to small and medium enterprise
research is much more limited. Second, it provided a comparative component, which is much
rarer in contemporary research discussing internationalisation among micro firms. Third, the
study proposed a theoretical framework stemming from the chosen inductive approach, thus,
addressing concerns regarding the lack of theoretical rigour or depth in internationalisation
activities among micro firms. |
| first_indexed | 2025-11-14T11:16:34Z |
| format | Journal Article |
| id | curtin-20.500.11937-80739 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:16:34Z |
| publishDate | 2020 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-807392021-03-09T04:27:41Z Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective Duarte Alonso, Abel Kok, Seng Purpose – The purpose of this study was to examine pathways towards, and the rationale behind internationalisation from the perspectives of micro firms’ operators involved in the globally competitive wine industry. Moreover, drawing from entrepreneurial action theory, the study developed a theoretical framework to help understanding micro approaches and rationale for internationalisation. Design/methodology/approach – Data were collected through interviews with 19 micro winery owners and managers operating in the Prosecco Superiore (Italy) and Cava industry (Spain). Findings – Aligned with entrepreneurial action theory, uncertainty in participants’ environment, coupled with the associated need to diversify through exports, were predominant drivers of internationalisation. However, internationalisation also emerged through non-deliberate channels, including through growth of wine tourism and increasing foreign wine enthusiasts. Thus, while entrepreneurial action through deliberate means triggered a stronger focus on internationalisation, other passive interventions beyond the control or influence of micro firms, but rather emerge serendipitously, can similarly spur direct action. Originality/value – The study demonstrated its originality and value in various ways, fundamentally, addressing three knowledge gaps, thereby contributing to practical and theoretical discourses with corresponding value, including managerially. First, it extended literature focusing on micro firms, which as compared to small and medium enterprise research is much more limited. Second, it provided a comparative component, which is much rarer in contemporary research discussing internationalisation among micro firms. Third, the study proposed a theoretical framework stemming from the chosen inductive approach, thus, addressing concerns regarding the lack of theoretical rigour or depth in internationalisation activities among micro firms. 2020 Journal Article http://hdl.handle.net/20.500.11937/80739 http://creativecommons.org/licenses/by/4.0/ Emerald fulltext |
| spellingShingle | Duarte Alonso, Abel Kok, Seng Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective |
| title | Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective |
| title_full | Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective |
| title_fullStr | Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective |
| title_full_unstemmed | Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective |
| title_short | Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective |
| title_sort | is internationalisation really an available choice for micro firms producing cava and prosecco superiore? a cross-country, entrepreneurial action perspective |
| url | http://hdl.handle.net/20.500.11937/80739 |