How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies

Purpose – The purpose of this study is to investigate the different traits, characteristics, and skills future professionals need to contemplate in order to address the demands of the competitive wine industry, more specifically, concerning the provision of wine tourism experiences. The insights...

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Main Authors: Duarte Alonso, Abel, Kok, Seng Kiat
Format: Journal Article
Published: Emerald 2020
Online Access:http://hdl.handle.net/20.500.11937/80538
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author Duarte Alonso, Abel
Kok, Seng Kiat
author_facet Duarte Alonso, Abel
Kok, Seng Kiat
author_sort Duarte Alonso, Abel
building Curtin Institutional Repository
collection Online Access
description Purpose – The purpose of this study is to investigate the different traits, characteristics, and skills future professionals need to contemplate in order to address the demands of the competitive wine industry, more specifically, concerning the provision of wine tourism experiences. The insights within self-determination theory are considered to develop more robust understanding of this central theme. Design/methodology/approach – The views of 32 winery representatives in ownership and management roles, operating in two emerging economies were gathered through unstructured, face-to-face interviews conducted on-site. Findings – Participants’ comments revealed five key dimensions illustrated, notably, through attitudinal aspects (passion, empathy), knowledge-based (constant learning), strategy-based (problem-solver), previous work experience, and adaptation-based. This last aspect highlighted coping with the dynamic nature of the industry, while assimilating tasks or learning by doing. These findings have important implications, in particular, for the future delivery of wine tourism experiences. Originality/value – By empirically examining an important knowledge gap associated with the traits and characteristics of future wine tourism professionals, the study provides original and valuable practical insights. From a theoretical point of view, the study proposes a model originating from the findings and its associations with the revisited theoretical underpinnings.
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spelling curtin-20.500.11937-805382020-10-12T03:57:57Z How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies Duarte Alonso, Abel Kok, Seng Kiat Purpose – The purpose of this study is to investigate the different traits, characteristics, and skills future professionals need to contemplate in order to address the demands of the competitive wine industry, more specifically, concerning the provision of wine tourism experiences. The insights within self-determination theory are considered to develop more robust understanding of this central theme. Design/methodology/approach – The views of 32 winery representatives in ownership and management roles, operating in two emerging economies were gathered through unstructured, face-to-face interviews conducted on-site. Findings – Participants’ comments revealed five key dimensions illustrated, notably, through attitudinal aspects (passion, empathy), knowledge-based (constant learning), strategy-based (problem-solver), previous work experience, and adaptation-based. This last aspect highlighted coping with the dynamic nature of the industry, while assimilating tasks or learning by doing. These findings have important implications, in particular, for the future delivery of wine tourism experiences. Originality/value – By empirically examining an important knowledge gap associated with the traits and characteristics of future wine tourism professionals, the study provides original and valuable practical insights. From a theoretical point of view, the study proposes a model originating from the findings and its associations with the revisited theoretical underpinnings. 2020 Journal Article http://hdl.handle.net/20.500.11937/80538 10.1108/IJCHM-04-2020-0354 Emerald fulltext
spellingShingle Duarte Alonso, Abel
Kok, Seng Kiat
How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies
title How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies
title_full How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies
title_fullStr How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies
title_full_unstemmed How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies
title_short How could future professionals excel in wine tourism delivery? Evidence from wine regions in emerging economies
title_sort how could future professionals excel in wine tourism delivery? evidence from wine regions in emerging economies
url http://hdl.handle.net/20.500.11937/80538