Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in b...
| Main Author: | |
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| Format: | Journal Article |
| Published: |
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/80449 |
| _version_ | 1848764215965253632 |
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| author | Abidin, Crystal |
| author_facet | Abidin, Crystal |
| author_sort | Abidin, Crystal |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia
have adapted their content programming and social media practices in light of COVID-19. It considers how
they have fostered, countered, or challenged the rise and spread of misinformation in both countries. More
crucially, the paper considers how meme factories position their contents to speak in a variety of platformspecific and age-appropriate vernaculars to provide public service messaging or social critique to their
followers. |
| first_indexed | 2025-11-14T11:15:49Z |
| format | Journal Article |
| id | curtin-20.500.11937-80449 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:15:49Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-804492020-08-24T03:28:50Z Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19 Abidin, Crystal This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in both countries. More crucially, the paper considers how meme factories position their contents to speak in a variety of platformspecific and age-appropriate vernaculars to provide public service messaging or social critique to their followers. 2020 Journal Article http://hdl.handle.net/20.500.11937/80449 10.37016/mr-2020-031 unknown |
| spellingShingle | Abidin, Crystal Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19 |
| title | Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19 |
| title_full | Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19 |
| title_fullStr | Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19 |
| title_full_unstemmed | Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19 |
| title_short | Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19 |
| title_sort | meme factory cultures and content pivoting in singapore and malaysia during covid-19 |
| url | http://hdl.handle.net/20.500.11937/80449 |