A Review of Formal and Informal Regulations in the Nordic Influencer Industry.
This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy rec-ommendations to national governme...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
| Published: |
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/80448 |
| _version_ | 1848764215669555200 |
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| author | Abidin, Crystal Hansen, Kjeld Hogsnes, Mathilde Newlands, Gemma Nielsen, Mette Lykke Nielsen, Louise Yung Sihvonen, Tanja |
| author_facet | Abidin, Crystal Hansen, Kjeld Hogsnes, Mathilde Newlands, Gemma Nielsen, Mette Lykke Nielsen, Louise Yung Sihvonen, Tanja |
| author_sort | Abidin, Crystal |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy rec-ommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coher-ence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integ-rity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers. |
| first_indexed | 2025-11-14T11:15:49Z |
| format | Journal Article |
| id | curtin-20.500.11937-80448 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:15:49Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-804482021-01-13T03:09:37Z A Review of Formal and Informal Regulations in the Nordic Influencer Industry. Abidin, Crystal Hansen, Kjeld Hogsnes, Mathilde Newlands, Gemma Nielsen, Mette Lykke Nielsen, Louise Yung Sihvonen, Tanja This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy rec-ommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coher-ence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integ-rity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers. 2020 Journal Article http://hdl.handle.net/20.500.11937/80448 10.2478/njms-2020-0007 http://creativecommons.org/licenses/by/4.0/ unknown |
| spellingShingle | Abidin, Crystal Hansen, Kjeld Hogsnes, Mathilde Newlands, Gemma Nielsen, Mette Lykke Nielsen, Louise Yung Sihvonen, Tanja A Review of Formal and Informal Regulations in the Nordic Influencer Industry. |
| title | A Review of Formal and Informal Regulations in the Nordic Influencer Industry. |
| title_full | A Review of Formal and Informal Regulations in the Nordic Influencer Industry. |
| title_fullStr | A Review of Formal and Informal Regulations in the Nordic Influencer Industry. |
| title_full_unstemmed | A Review of Formal and Informal Regulations in the Nordic Influencer Industry. |
| title_short | A Review of Formal and Informal Regulations in the Nordic Influencer Industry. |
| title_sort | review of formal and informal regulations in the nordic influencer industry. |
| url | http://hdl.handle.net/20.500.11937/80448 |